Environmental NFP/ Vancouver Airport OOH
This is how my clients receive initial concepts, in a rough format. Rather than spend hours and budgets on the perfect typeface or tight kerning, or sussing over high res images, or colors, clients receive the basic ideas to approve before moving forward to the next level of a fine tuned, finished campaign.
It helps clients to focus on the idea rather than the minutiae. It saves a lot of time and money especially if they want to see another concept.