A Sweet Idea

POS, Posters, OOH, Transit, Radio, TV

Tootsie Roll is the oldest confectionary in North America. The idea is built around sharing, sharing a Tootsie Roll and sharing your story about that special moment. The goal was to increase awareness and breathe new life into an old brand.


It consists of point of sale, OOH, posters, radio and TV. Starting small and building over time the idea was to become annual and go from local to national, from intimate moments to funny, from small groups to large. The prize being a reunion for those with the best stories, compliments of Tootsie Roll.